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Motor Color Coded Product Launch

17 Mar 2014

Abu Dhabi National Insurance Company (ADNIC), the trusted insurance partner with long standing expertise in providing reassurance and support to individuals and corporates, today launched a new suite of customer friendly motor insurance products. The new color coded products are designed to offer greater flexibility to customers, allowing customers the opportunity to select the type of cover that meets their specific needs. Simply put, customers pay for the coverage they want.

Commenting on the new suite of motor insurance solutions, Mr. Walid Sidani, CEO of Abu Dhabi National Insurance Company (ADNIC), said: “ADNIC is committed to offering the most innovative and accessible products to the market. Through our new color coded system, we aim to offer our customer’s greater flexibility and convenience where they need it most, while at the same time encouraging our customers to actively think about the type of protection they actually need.” Complemented by ADNIC’s extensive branch network and 24 hour multilingual customer service centers, the new motor products are identified by the corresponding color:, Platinum, Gold, Silver and Bronze.

ADNIC is committed to improving road safety within the UAE and to further this commitment ADNIC is sponsoring the 1st International Road Traffic Accident Conference, which is to be held on 10th & 11th of March, 2014 at Rose Wood Hotel, Abu Dhabi.

Mr. Sidani stated: “We are pleased to support the International Road Traffic Accident Conference, which aims to raise awareness of the importance of road safety and promote good practices. This cause is very important to ADNIC and we have purposefully designed our new color coded motor product range in a way that we hope will encourage a behavior change amongst UAE drivers, a move which is in line with the UAE Governments ongoing efforts to reduce the number of fatalities on our roads.”

The new product suite will enable corporate and individual customers to choose the product that best meets their needs through the provision of standardized products. Clients can apply for ADNIC’s new motor insurance products directly at ADNIC branches, website, call centers, or through their selected broker. ADNIC is pleased to offer customers a 10% discount on its new motor policy suite for the first 90 days.


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